Ok, got your attention with that one didn't I?

It's Aviva's parent company in the UK and the UK branch of Prudential, but this article in Reuters news service is an excellent discussion of how the two UK firms are looking for a way to merge and create what would be the third largest insurance conglomerate in the world.  

What I like about this is it is an excellent description of the Aviva parent company that essentially guarantee's the US life company so many of us use to fund structured settlement annuity contracts. While Aviva isn't a household name in the US, it is clearly a major player internationally and provides a level of security on a par with most of the major US life markets.

I'd clip this one and put it in your Aviva folder for those questions we all get on who Aviva is.